Bridges is a 24-year-old organization founded on the principles of providing food, dignity and comfort to the homeless. The goal was to professionalize all branding without loosing its charm and recognizability with those they serve.
PROCESS: “Bridges” became a metaphor of bringing the housed and homeless together in community, and the logo illustrates this metaphorical bridge. A new website, business papers, collateral and promotional materials, was created.
RESULT: The logo was an American Design Awards winner and the new brand excited the community and powered fundraising to new heights, with a 25% increase in donations.