rebranding for MPHC

objective: An established fitness center in Manhattan wanted to update their logo and enhance the features that made them different from other gyms.

process: MPHC was very much a community center, and functions as a place where people socialize and partake in group activities. A tagline was created to underscore this, and a brand new website was built to create an inviting and vibrant feel. A separate site was built for the MPHC Climbing Gym, which functions as a separate entity.

result: Two websites that are easy for the employees to update and features all ongoing activities. The brand now feels fresh, current and inviting.

…LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISICING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA

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