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project: Create a new brand for home fragrance company located on the California Coast. The client wanted an upscale, nautical and classic look, reminiscent of the coast that inspire their fragrances.

process: The logo was created as a classic crest. The seahorse and plant elements added the coastal feel that is at the root of this brands identity. To increase the impact of the brand on packaging a wallpaper pattern was created from the logo.

Result: An identity system that lends itself to the purpose of strong branded packaging as well as being a luxury brand.

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