objective: Create a new restaurant brand, including logo, web, restaurant interior and social media.

process: starting with the idea of creating a welcoming, Americana, unflashy identity with a fun pop art feel, the logo was the 1st piece of the puzzle. The the restaurant interior was developed. The website is easy to navigate, with minimal but informative content.

result: A successful restaurant with a large social media following, media attention and numbers in the black.