objective: Lucy Peters had once been an innovative leader in the field of hair removal, but had fallen behind with low online presence and an outdated brand. The objective was to create a new brand system and increase online visibility as well as online bookings.

process: The keywords for the desired look was clinical, feminine and trustworthy. The logo got a total revamp, with a logomark that can be used separately, with the logo or in a pattern. A tagline was created and a seriesof stock photographs was retouched using the new color palette and brand elements. Final step was a responsive website that made online booking easy and appealing.

result: A functional brand system that the client could easily understand and implement to keep the look of the company consistent and professional. The new website increased the online appointments by 80% within 2 months.