objective: An established fitness center in Manhattan wanted to update their logo and enhance the features that made them different from other gyms.

process: MPHC was very much a community center, and functions as a place where people socialize and partake in group activities. A tagline was created to underscore this, and a brand new website was built to create an inviting and vibrant feel. A separate site was built for the MPHC Climbing Gym, which functions as a separate entity.

result: Two websites that are easy for the employees to update and features all ongoing activities. The brand now feels fresh, current and inviting.