Prince & Bowery

Branding a New York based jewelry company. The name Prince & Bowery was chosen, inspired by the lower Manhattan district that represents the identity of the brand – fashion and rock’n roll. The horses symbolizes the history going back to the Manhattan Indian tribe. A dark color palette of antique gold and black was chosen, and brand guidelines for photography and font use was set. Project also included product photography, beauty shots and e-commerce website.