I create work that helps businesses grow across paid media, lifecycle marketing, and digital experiences. My approach brings brand thinking and performance together, with creative systems, testing frameworks, and efficient workflows that make it easier to improve conversion, move faster, and produce more consistently.
To me, design is more than how something looks. It should make the customer experience clearer, strengthen the brand, and support real business goals.
I’ve led brand and design work across technology, customer experience, and consumer companies, with a strong understanding of how creative decisions influence customer behavior, revenue, and long-term growth.
American Graphic
Design Awards
Graphic Design USA
Rebranding award
Designer: Tone Stray
Client: Bridges Outreach
American Web Design
& Blog Awards
Client: Mary Frances
Title: Love – The Secret Ingredient
Designer: Tone Stray
Programmer: Tone Stray
http://lovethesecretingredient.net”
“Tone Sophie Stray is one of the most incredible people we have ever worked with: professional, talented, creative, and amazing work ethic”
Tone’s web design services absolutely exceeded my expectations. She is truly one of the most creative and capable web developers on the planet. She has such an eye for design and brought my vision to life. She is an extremely gifted artist. Tone is the consummate professional; thoughtful, considerate, timely and thorough. I often get comments on how gorgeous my website is, and it is because of Tone’s talents. I will always be grateful to Tone and highly recommend her to anyone.
“Amazing job. I can’t speak highly enough of your design, project management skills, and level of professional output.”