I build creative that drives measurable business outcomes—across paid media, lifecycle, and digital experiences. My work combines brand thinking with performance execution: developing creative systems, testing frameworks, and high-velocity pipelines that improve conversion, reduce production friction, and scale output.
I’ve led brand and design across tech, CX, and consumer companies, and bring a practical understanding of customer behavior from operating a restaurant business—where creative directly impacts revenue, margin, and repeat engagement.
Creative design isn’t just expression—it’s a growth lever.
I design systems and creative frameworks that connect brand to performance across paid media, landing pages, and lifecycle channels.
American Graphic
Design Awards
Graphic Design USA
Rebranding award
Designer: Tone Stray
Client: Bridges Outreach
American Web Design
& Blog Awards
Client: Mary Frances
Title: Love – The Secret Ingredient
Designer: Tone Stray
Programmer: Tone Stray
http://lovethesecretingredient.net”
“Tone Sophie Stray is one of the most incredible people we have ever worked with: professional, talented, creative, and amazing work ethic”
Tone’s web design services absolutely exceeded my expectations. She is truly one of the most creative and capable web developers on the planet. She has such an eye for design and brought my vision to life. She is an extremely gifted artist. Tone is the consummate professional; thoughtful, considerate, timely and thorough. I often get comments on how gorgeous my website is, and it is because of Tone’s talents. I will always be grateful to Tone and highly recommend her to anyone.
“Amazing job. I can’t speak highly enough of your design, project management skills, and level of professional output.”