Lucy Peters

Objective: Lucy Peters had once been an innovative leader in the field of hair removal, but had an outdated brand. The objective was to create a modern brand system and increase online visibility.

Process: The keywords for the desired look was clinical, feminine and trustworthy. The logo was re-branded, and a branded pattern designed. A tagline was created, and a series of stock photographs was retouched using the new color palette and brand elements. Final step was a responsive website that made online booking easy
and appealing.

Result: A sophisticated brand system that the client can maintain. The new website increased the online appointments by 80% within 2 months.